Interview with Guy Kawasaki on Enchanting Human Resources

Apple, Virgin America, 1965 Ford Mustang, and Mike Rowe. These are examples of Guy Kawasaki’s idea of Enchantment. In his new book he sets out to help readers understand what enchantment is in order to strive to be enchanting. Some have called it an update of How To Win Friends And Influence People for 2011.

Here are the ideas that caused me to dog ear the pages they were on and stood out for me:

  • To be likable, you need to find shared passions with others. To do this you need to do your homework, but it is easier today than ever to do so thanks to Google. Long gone are the days of reviewing back issues of newspapers to find out about people.
  • On launching a successful venture: “Perhaps [most presentations achieve] antienchantment, because people leave less intrigued than when they knew only rumors. Enchanting launches are more than press releases, data dumps, one-sided assertions, and boring sales pitches. They captivate people’s interest and imagination by telling a compelling story.”
  • Tell personal stories when conveying ideas. They do not need to be “epic” stories.
  • Marketing is turned upside down post-Internet - people depend on opinions of their friends and casual acquaintances more than “experts.”
  • Provide social proof. If everyone else sees other people doing it, then it must be ok.
  • Find something you agree with an opponent with before entering into negotiations. Small talk can often establish items in common, which will help lead to a successful resolution.
  • Embrace technology - especially social media.
  • Tell recruits for a company that you want them, and repeat often - even when they are employees.
  • Learn how to resist enchantment so that you are not enchanted by someone who does not have your best interest in mind.

It is also important to note about what is missing from the book: a chapter on price. As Guy puts it, “It is not about the money.” The book is a good reminder for business owners, human resource managers, and employees alike about what it takes to be successful today. Guy explains in more detail about what it takes to be a successful HR manager or have a successful HR department in my interview with him (or click here to listen on iTunes).

California Human Resources Networking Group - LinkedIn

I recently founded the California Human Resources Networking Group in LinkedIn. I’ve found that LinkedIn is becoming more and more popular with human resource professionals as well as legal professionals, so I created the group in order to promote HR related discussions specific to California.

To join, visit the California Human Resources Networking Group page in LinkedIn, or drop me an email and I will approve your request. There are no particular qualifications required to join - only a need for a better understanding of California's employment laws.

The group is devoted to discussing questions about human resource and other employment law issues that arise in California.

If you know of anyone else that would find the group beneficial, please send them to the group.

To get things started, I will be conducting a free webinar for the group in early October on how to use the Internet to conduct background checks on applicants and/or employees without creating liability for your company. More information to come.
 

Podcast On Brinker v. Hohnbaum: What Are Employers' Obligations To Provide Meal and Rest Breaks?

View Our Recent Podcast With PowerPoint Slides

I took a few minutes to put together a rough PowerPoint presentation to go along with my podcast published earlier today.  Simply click on the green play button below to start the podcast with accompanying PowerPoint slides.  Please check back with us often (or better yet, subscribe to our blog via the RSS feed on the left hand column so that you don't have to check back) - we are just starting to learn these new presentation technologies and will have excellent and relevant updates about California employment law. 


California Labor & Employment Law Podcast: Employee Handbooks Part 2

To start off the week of August 13, 2007, VTZ presents Episode Two of Episode of the California Labor & Employment Law Podcast.  This is the second installment of a two-part discussion on employee handbooks and general obligations in regards to employee handbooks and policies under California law. Topics include sexual harassment policies, meal and rest break policies, leave policies, and policies employers should avoid including in their handbooks.

Listen to it here or you may subscribe to the California Labor & Employment Law Podcast through iTunes here.


Our next podcast will cover what most California employers need to know about meal and rest breaks. 

If you have any suggestions for future podcasts, please email them to us.

Introducing the California Labor & Employment Law Podcast

Van Vleck Turner & Zaller LLP announces the first episode of the California Labor & Employment Podcast. The goal of The California Labor & Employment Law Podcast is to provide California employers updates and general discussions about California employment law. 

Episode one is the first installment of a two-part discussion on employee handbooks and general obligations in regards to employee handbooks and policies under California law. In this first episode, I speak about whether California employers need an employee handbook and some policies that California employers should implement. 

The California Labor & Employment Law Podcast – Episode One can be heard here. 

 Click here to subscribe to the California Labor & Employment Law Podcast

The podcasts will be accessible through iTunes soon, and we will keep you informed about when and how you may subscribe via iTunes.  

If you have any questions or suggestions for future podcasts, please email us. We are excited about using this technology to keep California employers informed about new developments in California employment law. 

Special thanks to Derek K. Miller for his song More Red Than Red used in our podcast under the Creative Commons licensed music from Penmachine.com.